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sarahmagdalena blogg på Nouw

Photoshoot for EJDivision

2018-12-22 15:36
Från sarahmagdalena

 I recently got to do a super fun photoshoot for the brand EJ Division and their new beanies that just came out. If you’ve followed me for a while you may know that I’ve shot with them before and that the company was started by a skier from my hometown, Emil Johansson. He runs the company on the side of his career of skiing professionally for the Swedish ski team. 

This time we shot we the super talented photographer Axel Adolfsson and I thought I would share some of the photos with you here, because they turned out great. Check out his stuff

If you wanna support a fellow skier and grab an awesome beanie you can use the code ‘sarahmagdalena10’ for 10% off

Have a lovely day guys!

Starting off the Ski Season in Verbier, Switzerland

2018-12-06 14:13
Från sarahmagdalena

In collaboration with Verbier, I got to experience the excitement of a village getting ready for snow, skiing and winter as well as my first turns of the season in the amazing ski area Les 4 Vallees.

We arrived on Wednesday after traveling for around 12 hours and leaving the house around 2 am. It was hard to be tired though, because there was just so much beauty to take in. The snowy mountains surrounding us. The beautiful chalets. The crisp, fresh air. It was all so lovely.

We stayed at the W Verbier, which offered amazing views. I almost did not want to leave the room because of the spectacular scenery just outside our balcony door. Watching the sunrise from there and seeing the sky turn purple, pink and red was just amazing.

During our stay we experienced lovely food, super sweet people, the Polaris music festival and so much more. It was such a nice way to get away from everything and just live in the moment. We took yoga, went to a cooking class and just enjoyed the area.

On Saturday it was the season opening for the ski resort and it was the highlight of the trip! We got so incredibly lucky with the weather. Clear blue skies, sunny and no wind at all. Plus it had snowed the night before so the peaks were covered in fluffy, white, magical snow. It honestly felt like a dream. Definitely the best way to enjoy the first turns of the season. A day I will never forget and one I am just so grateful I got to experience.

Exploring the magic of Norwegian fjords and mountains

2018-09-04 20:40
Från sarahmagdalena
Our trip started on Wednesday morning when we packed up the car and headed towards Norway. We made a quick stop at Nordby shopping mall in Strömstad to pick up some last minute supplies and then we crossed the border to the magical country of fjords.

We didn’t have an itinerary or any plans for this trip really. We decided to just take it one day at a time and see what the weather was like before deciding on our next move. Our only goal was to enjoy as many views as possible and to set up our tent before sunset.

Our first stop was about 7 hours from home in Otta where we found a cute little camp site right by the river overlooking a waterfall. We were in a little bit of a hurry setting up our tent as we could clearly see the rain clouds coming in. We cooked some dinner and crawled into our sleeping bags right as it started to rain. It got pretty windy that night and the rain kept me awake. As did the traffic from the road right next to the camp site and the trains that passed by there. Since this was really a vey spontaneous place to camp since the rain was coming in and it was getting dark we didn’t really have much choice but to stay there, but we learnt the lesson of finding a more quiet place to set up camp for the rest of the trip.

On day two, Thursday, we woke up at about 8 am. Made a quick breakfast. Packed up camp and continued our drive towards Stryn and Loen. We decided to stop along the way whenever we found something to explore. First we found a large river with waterfalls which was just so beautiful. We then decided to take Gamle Strynefjellsvegen to get to Stryn which passed the glacier at Stryn Sommerski and was a beautiful drive. Especially when coming down from the mountain into Stryn, it looked like something out of a fairytale. Once we got to Stryn we decided to keep driving into Loen, Lodal valley and Lovatnet. We drove all the way down the lake to see the Kjenndal Glacier. Such a magical, powerful place. That evening we went out for dinner in Stryn. Well deserved after a long day of exploring the area. We stayed at Lo-Vik camping right in the cent r of Loen with beautiful views of the fjords and mountains around us. Like sleeping in a dreamland.
On Friday, we woke up to sunny weather making the fjords look even greener than the day before. We took a short drive to Lodalen and took some pictures at Lovatnet as well as did some stand up paddle boarding. After that we drive back to Loen where they have a Skylift that will take you up on the mountain for amazing views and beautiful hiking trails. We took the Skylift to the top and hike the longest trail on the mountain. With stops and lots of picture taking and drone flying it took around 5,5 hours to walk almost 9 km ending with a steep, 2 km climb back to the Skylift station. The views were spectacular!! We decided to have dinner at the restaurant overlooking the fjords and sat down there just as the sun was starting to set. We had a panoramic view through the huge, glass windows and the food was delicious too! Such an amazing spot for dinner. I couldn’t recommend it enough! That evening we went back to Lovatnet and camped right on the fjord at Sande camping. The ground was a little rocky and it took us a while to pitch the tent, but it was all worth it for the views! This was, without a doubt, my favorite spot that we camped during our trip.
On Saturday we woke up to a foggy view of Lovatnet. Mysterious and so beautiful it felt like a dream. We packed up camp after enjoying the magnificent fjord views and drove towards Geiranger. This is one of my favorite places in Norway because it has such amazing views. It is even an UNESCO world heritage site! The drive coming into the village is magical and you have some amazing photo opportunities here. Don’t miss flydalsjuvet! It’s a little hidden, but if you take the path to the left of the parking lot you can get a spectacular view and an opportunity to take a picture at one of the most famous spots in Geiranger. Just watch your step, it’s a LONG way down! We then went for a stroll in the village of Geiranger, had some coffee and went to the souvenir shops. After that we continued our drive towards trollstigen road. It’s the famous winding road with amazing views that you have probably seen in a million photos. We have been there once before and the last time it was SO crowded with buses, RV’s, bikes and cars. This time we didn’t go during tourist seasons which apparently meant that there was pretty much no one there at all. We only saw one other car on our entire way down. It started to rain pretty heavily in the evening so we decided that curling up in a wet tent was a bad idea. We found a super cute place just a short distance away from Trollstigen road where we stayed in a Norwegian hytte (cottage) with grass growing on the roof and everything! It kept raining all through the night so we were pretty happy about that decision!

On Sunday we left at around 9 in the morning and stopped at Trolls wall on our way home. It is one of the coolest mountain walls I’ve ever seen and Europe’s tallest vertical mountain wall at 1100 meters high. It’s so insanely massive that it’s impossible to even comprehend how tall it is when you are standing there, but let’s just say those green things that look like tiny bushes in the photo are full grown trees. And the Eiffel Tower is 300 m, the Empire State Building 381 m and the Burj Khalifa 828 m. After admiring these amazing views we made a couple of stops for photos on the way home and of course stopped for food. We arrived home at about 10 pm pretty exhausted after the 13 hour trip, but it was definitely worth it.

If you get the chance, go to Norway. That is all I can say. This magical country has me falling in love every time and there are so many sights to see, so many mountains, fjords, villages and rivers. It is definitely one of those places that you have to visit to fully appreciate.

I am now a SunGod Pioneer!

2018-01-28 19:05
Från sarahmagdalena

Collaboration with SunGod
I am so excited to tell you that I am now a SunGod Pioneer! I love their goggles so much because they have a super vibrant lens and are so comfortable.

Another cool thing is that you can customize them anyway you want. You can pick your frame color, lens color and band color to create the style you want. Of course you can also get several lenses to fit different conditions.

I teamed up with SunGod to get you guys a 20% discount code for their goggles. To get the code, head over to my recent post on Instagram here

My favorite Smoothie Recipe

2018-01-20 19:27
Från sarahmagdalena

This is my favorite smoothie recipe. It doesn’t have a lot of passion fruit in it, but the smoothie base makes it taste a lot like passion fruit! And it is so delicious!! If you can’t find a passion fruit smoothie base - add some extra passion fruit!

Passion Fruit / Mango /Strawberry Smoothie Recipe

1 handful of mango
1/2 handful of strawberries
Half a banana
A couple of blueberries
(I use all frozen fruits/berries)

About 1 dl of vanilla yougurt (I use vanilla quark because it’s pretty high in protein compared to yougurt)

1 dl of passion fruit/ mango smoothie base (it’s like a thick juice containing only fresh fruits. I find it in the juice isle in my grocery store. I’m sure juice works to if you can’t find it)

How to do it:
Add all the ingredients in your mixer. I find it easier to but the frozen stuff closer to the knives in the bottom just because it prevents me from having to shake it around as much to get everything to blend :) mix until smooth. Serve in a glass. Decorate with some frozen fruit on top.

Cross Country Skiing

2018-01-07 09:47
Från sarahmagdalena

One of my new year’s resolutions this year is to learn how to cross country ski. I’ve done it since I was a kid and I know the basics of course, but for the last couple of years I have talked about wanting to learn the teach technique for real. So I actually signed up for a class which starts on Monday and I’m so excited!! It will be so fun!

Of course I had to test out my skis before the class and so I decided to take them out and enjoy the fresh snow where I live. Just 10 min from my house this winter wonderland is located. It is so beautiful and I feel so lucky to live near this place. I just wish it looked like this all year round, but the winters have been mild here lately and unfortunately it is rare that we get his much snow which is why I wanted to enjoy it while I could.

It was a perfect opportunity to test out my new drone that I got for my birthday and I have to say I am really impressed with the image quality. Looking forward to using it much more in the future!

Hope you’ve had a great weekend!

What I’m wearing:



2017 - The Best Year in Review

2017-12-31 10:59
Från sarahmagdalena

In January We went to Bad Gastein on a ski trip. It was the first time we’d ever been to the Austrian alps and it was so magical! Our hotel was located in Bad Gastein, but we skied all over the area. The weather was incredible and conditions were perfect! It was such a perfect start to the year and I swear this is what heaven must look like.

I have a blog post about my favorite area in Gastein

In February we were so busy packing for the move to our new house, but we of course had to take some time off to go skiing. We went to Sälen where there was so much snow and again the weather was incredible. On this trip I shot some photos with a photograhper and friend who lives up there and the photos came out so magical! Photo cred; @steffesphoto on Instagram

March was a really hectic but fun month. We moved out of the apartment where we had lived for so long and moved in to our first house. Talk about life goals. Wow, it blows my mind that I now own a house!

April in the Swedish mountains was too beautiful to pass up. In the middle of working full time, getting settled into the new house and getting in the spring/summer mood I still couldn’t quite let go of winter just yet. Once again the weather was incredible and waking up to the sunny, snowy landscape was exactly what I needed.

In May the weather was ridiculously good! And I’m aware I sound like a typical Swede in this post (we always talk about the weather because good weather is rare in this cold, rainy country). Running outside in a crop top in May is unheard of though. And by the end of May we had a magical day in the Swedish capital Stockholm. We also managed to “install” grass in the backyard!

In the beginning of June we went to the south of Sweden to visit family. It was pretty rainy and typical Swedish summer weather! We celebrated midsummer at a friends summer house in Tjörn and on June 26 we went to see Coldplay in Gothenburg Sweden. It was without a doubt the best concert I have ever been to! If you have a chance to go see them you should! Such an amazing show!

In July we took a more or less spontaneous trip to our beautiful neighbor country Norway and I’m so glad we did! I have traveled quite a lot in my life but never been to Norway (other than to the ski resorts) and I honestly wish I had gone there sooner. It was so stunning every turn of the road led to a new magical place and it just took my breath away completely! I’ll be back for sure!

Of course by July we were starved for some snow and skiing so we went to Fonna Glacier Ski Resort to ski the glacier there. It was one of the warmest days of the year and such a cool experience taking your ski boots off in the parking lot wearing nothing but shorts standing bare foot on the warm asphalt dusting the snow off your clothes. Probably one of the best days this year.

In August I took some time off to go to the Canary Islands with my family. I have been there many times since I was little, but it’s always so nice and relaxing and I really love it there. This time we went all the way up in to the mountains, which we had never done before. Unfortunately this was in the middle of the Calima (when sand blows in from Africa) so the visibility was not too great and the temperatures reached 48 degrees in one of the mountain villages. Next time we will have to go on a clear day, I’ve heard the view is pretty incredible from up there.

September was another eventful month. I reached 7000 Instagram followers which was such a cool milestone! We took plenty of trips to the woods to go berry picking, mushroom picking or just for general walks and photography. Check out my blogpost about this here.

I also went on a work trip to EMO in Hannover, Germany. By the end of the month we took a trip back to Skåne to visit family and I swear the weather was warmer this time then when we visited in June! Read more about that here

In october I got to do a photo shoot with Swedish alpine ski racer Emil Johansson for his beanie collection and brand EJ Division. I have a full blog post on this which you can check out here . It was such a fun day!

We also went canoeing in beautiful nature and went to Stockholm, Sweden for a weekend to see the talented Ron Pope in concert. A great night for sure!

In November we finally got the first snow! Although it melted away pretty quickly. We did get some really beautiful days though and had time to take photos for our Christmas card as well! It felt so good to know that winter was so close. Check out this blog post from the first snowy day of the year.

Then came December, my birthday month and best month of the year. I love everything Christmas and also this is the month when you can finally go skiing again! It doesn’t get better than that! We got our Christmas tree in the beginning of December at a Christmas tree farm. I have a blog post about this which you can read here .

We of course also had to take two ski trips to Sälen to enjoy the early season skiing and it was just incredible! I can’t remember the last time there was so much snow in the Swedish mountains so early in the season! See more photos here .

This year has definitely been one of the best years of my life with so many memories made that I will cherish forever. I’m so excited for everything 2018 will bring!

Happy new year friends! I wish you all the best for 2018!

Magical Skiing in Tandådalen Sweden

2017-12-27 17:50
Från sarahmagdalena

Two weekends ago we took a two day trip to Sälen for some skiing. We started this tradition of skiing the weekend before Christmas a couple of years ago when I was working in retail and my boyfriend was running a restaurant, mainly because the holiday season was so crazy at work that we found it so relaxing to get away.

This early in the season you never really know what you are going to get though. Last year there was almost no snow at all, the slopes were filled with water and the temperature was around 5 degrees Celsius. This year the weather was beautiful and cold (-17 degrees Celsius on Sunday) and it was simply magical. It had dumped several cm of snow the night before we got there so the conditions were absolutely perfect.

I hope you’ve all had a magical Christmas and I wish you all the best for the new year. Hopefully with some skiing involved ❄️

Christmas Tree Shopping

2017-12-04 22:30
Från sarahmagdalena

On Saturday we went Christmas tree shopping. We usually get our tree at a local flower/garden store in town, but I’ve always wanted to go to an actual Christmas tree farm and pick out our tree where it has been grown. So this year we found one right outside of town where we could go and search for the perfect tree. It was so cozy and we got to buy it straight from the farmer. When we got there it wasn’t busy at all. Probably because it is still so early in the season. The old man who we right away realized was the farmer himself was so kind and showed us all of the trees to help us find our perfect one. It was obvious he had his favorites among all the beautiful trees that he had grown. Sometimes I pointed to one and he just shook his head and told me things like “no that one is no good, there aren’t enough branches towards the top”.

Then we finally looked at one that I really liked and you could tell it was one of the farmers favorites as he said “Oh, that one is really lovely. I really like that one.” And so of course we had to take that tree home to decorate. And honestly he was right, it is probably the most beautiful tree we’ve ever had.

I am so excited for Christmas now!

Have you decorated your tree yet?



First Snow

2017-11-12 18:55
Från sarahmagdalena

There’s always something so magical about the first snow. It makes me feel so happy and joyful. Winter has always been my favorite season and even though the amount of snowflakes that we’ve had so far aren’t many I still enjoy every single one.

Hope you all had a wonderful weekend!


Pink pearl beanie here

Pink jumper (similar) here

Knit cardigan with faux fur (similar) here

Jeans (similar) here